RISK ASSESSMENT on the Department of the Army IT Systems Essay Example for Free

RISK ASSESSMENT on the Department of the Army IT Systems Essay 1.Introduction 1.1 Purpose This risk assessment was to identify threats and vulnerabilities related to the Department of the Army (DoA) Information Technology (IT) systems. It will be utilized to identify vulnerabilities in the Computer Network Defense (CND) Capabilities and mitigation plans related to DoA’s IT systems. It was realized that this was a potential high-risk system as noted by the Department of Defense (DoD) Chief Information Officer (CIO). (DoD, 2012) 1.2 Scope This risk assessment applies to all DoA Non-secured Internet Protocol Router Network (NIPRNET) and Secured Internet Protocol Router Network (SIPRNET) for Regular Army and Reserve Components. This is a major system that is used by millions of Soldiers, contractors and DA civilians worldwide. The DoA’s IT system is comprised of Army Global Network Operations and Security Center (A-GNOSC) which is responsible for the Army’s day-to-day Tier 2 CND Service Provider. The research methods will present both quantitative and qualitative data which will identify hazards and vulnerabilities to include International-Transnational Terrorism and Domestic Terrorism and present an assessment of the potential risks from them. Information will be collected mainly from DoD’s and DA’s websites. SYSTEM CHARACTERIZATION The DoD uses DODI 8510.01, DoD Information Assurance Certification and Accreditation Process (DIACAP), as the process for implementing Certification and Accreditation (CA) within their information system. The Information Assurance (IA) Controls, or security measures that must be implemented on a system, as stated in the DODI 8500.2, Information Assurance (IA) Implementation. The control selection relies on the Mission Assurance Categories (MAC) and Confidentiality Levels (CL). Information Systems (IS) will be allotted a MAC level which shows the importance of the information which is used to determine the IA controls for integrity and availability regarding DODI 8500.2 and will be decided by the DoD or Army by the DIACAP  team (Information Assurance, 2009) MISSION ASSURANCE CATEGORY MAC IIs a high integrity, high availability for DoD ISs handling information that is determined to be vital to the operational readiness or mission effectiveness of deployed and contingency forces in terms of both content and timeliness. The consequence of loss of integrity or availability is unacceptable and could include the immediate and sustained loss of mission effectiveness. MAC IIIs a high integrity, medium availability for DoD ISs handling information that is important to the support of deployed and contingency forces. The consequence of loss of integrity is unacceptable. Loss of availability is difficult to deal with and can only be tolerated for a short time. MAC IIIIs a basic integrity, basic availability for DoD ISs handling information that is necessary for the conduct of day-to-day business, but does not materially affect support to deployed or contingency forces in the short- term. The consequences of loss of integrity or availability can be tolerated or overcome witho ut significant impacts on mission effectiveness or operational readiness. CONFIDENTIALITY LEVELAll ISs will be assigned a confidentiality level based on the classification or sensitivity of the information processed. The confidentiality level is used to establish acceptable access factors and to determine the DODI 8500.2 IA Controls applicable to the information system. DOD has defined the following three confidentiality levels: 1.ClassifiedInformation designated top secret, secret or confidential in accordance with Executive Order 12356. 2.SensitiveInformation the loss, or unauthorized access to or modification of could adversely affect the national interest or conduct of Federal programs, or Privacy Act information. Includes, but is not limited to For Official Use Only (FOUO), Privacy data, unclassified controlled nuclear information, and unclassified technical data. 3.PublicInformation has been reviewed and approved for public release. Note. Mission Assurance Categories table is taken from Information Assurance. (2009) Applications (not an inclusive list): Anti-Spyware General –V4R1, 3 Dec 09, Application Services –V1R1, 17 Jan 06  Application Security Development V3R1, 10 May 10 CITRIX Xen App, V1R1, 23 Jul 09 ESX Server -V1R1, 22 Apr 08 Database –V8R1, 19 Sep 07 Desktop Applications General –V4R1, 3 Dec 09 Directory Services –V1R1, 24 Aug 07 ERP –V1R1, 7 Dec 06 ESM –V1R1, 5 Jun 06 HBSS STIG –V2R5, 22 Feb 10 IM –V1R2, 15 Feb 08 InTFOT-V1R1, 2 Oct 09 ISA Server 2006 OWA STIG, V1R1 5 Feb 10 McAfee Antivirus –V4R1 –3 Dec 09 Microsoft Exchange 2003 –V1R1, 6 Aug 09 MicrosoftIE6 –V4R1, 3 Dec 09 MicrosoftIE7 –V4R1, 3 Dec 09 MicrosoftIE8 –V1R1, 26 Apr 10 Microsoft Office 2003 –V4R1, 3 Dec 09 Microsoft Office 2007 –V4R1, 3 Dec 09 Mozilla Firefox –V4R1, 3 Dec 09 Symantec Antivirus –V4R1, 3 Dec 09 SunRay4 Thin Client –V1R1 –26 Mar 09 VTC STIG –V1R1 –08 Jan 08 Web Server –V6R1, 11 Dec 06. DISA STIG. (2012) THREAT IDENTIFICATION Data from the DoD shows a 20% rise in attacks against its information systems from 43,880 to 54,640 between 2007 to 2008. â€Å"Each of these penetrations involves a series of actions that do not differ substantially whether the intruder is acting on behalf of a terrorist group, a foreign government, a corporation, or is acting as individual. The severe intrusions into cyber systems involve penetrating system security, navigating and mapping the cyber system, targeting the nodes that control the system and contain the most critical data, and often, extracting the data.† (Wortzel, 2009) â€Å"In February 2011, the Deputy Secretary of Defense said that more than 100 foreign intelligence agencies have tried to breach DOD computer networks and that one was successful in breaching networks containing classified information.2 Also, the President of the United States has identified this threat as one of the most serious national security challenges facing the nation.† (Dâ€⠄¢Agostino, 2011, pp. 1) VULNERABILITY IDENTIFICATION THREAT CapabilitySecurity Test ResultsAudit CommentsSeverity SW BaselineNo SW baselineThe DA does not have a documented software inventory. A failure of this control does not lead to an immediate risk. IA Impact AssessmentConfiguration Management Plan (CMP) is not completeThe certification team through document review, that DA does not have formal procedures for IA impact assessment.Failure to assess changes for IA impact could lead to changes being made to the environment that unknowingly  introduce vulnerabilities increasing the risk of compromise. Ports, Protocols, and ServicesOpen ports protocols and services (PPS)The certification team determined through interviews and device configuration reviews, that DA does not perform regular review of their open PPS.Unnecessary open PPS increase the risk of systems being compromised. CONTROL ANALYSIS Incident Handling, IA Training and Certification, Information Assurance Vulnerability Management (IAVM), IA Program Management, Public Key Infrastructure (PKI), Certification and Accreditation, Federal Information Security Management Act (FISMA), Wireless Security, Army Web Risk Content Management, Personally Identifiable Information (PII), Portable Electronic Devices (PED), Minimal Information Assurance Technical Requirements, Classified Systems Management and Physical Security and Environmental Controls (Information Assurance, 2009) LIKELIHOOD DETERMINATION THREATSTerrorist (mail bomb)Denial of ServiceUnauthorized Access 1. VulnerabilityUncontrolled accessUpgrading Firmware onlineUnattended computer while logged on 2. MitigationControlled access e.g. common access card, buzzerUpgrade from trusted source onlyLog off computer before leaving area 3. Threat Probability615 Threat Probability: Highest number equals highest probability Note. Threat Matrix is taken from DA Anti-Terrorism Plan (2012). (CH 5 DOD O 2000.12H) IMPACT ANAYLYSIS Criticality Assessment Matrix AssetImportanceEffectRecoverabilityMission FunctionalityTotal Servers 1097834 Routers875626 Highest score = most critical Lowest score = least critical RISK DETERMINATION ValueNumeric Rating Major Deficiency9-10 Significant Deficiency7-8 Moderate Deficiency5-6 Minor Deficiency3-4 Negligible Deficiency1-2 CONTROL RECOMMENDATIONS Move the IA Program out of Technical lanes and into Command lanes, clearly define functions for a Command IA Program, define Concept for the Command IA Team (technical and non-technical), develop a reporting methodology for the Command IA Program, develop and provide a Command IA Training Program, develop a Command IA Program Management Course (CIAPMC), develop a Risk Management Model for Information Protection (IP): IA/CND, establish an â€Å"Acceptable Risk Criteria† for the Command IA Program and transform the Army’s IA Policy Formulation Process. (DAIG IA, 2009) SUMMARY Risk Vulnerability/ThreatRisk LevelRecommended ControlsAction Priority Hardware baseline inventory is incomplete. This could lead to the introduction of unauthorized into the network and also makes it difficult to maintain an effective life cycle managementLowComplete current hardware baseline and continue to identify and document future assets.Low Configuration management is not complete and this could lead to changes being made to the environment that unknowingly introduce vulnerabilities. This should be assessed by an IA team before introduced to the network.LowFinalize the configuration management process and implement a plan to assess IA impact of change to the system.Low Open ports, protocols and services. Changes made to the open PPS will lead to exploits and/or data compromise.MediumEnsure that the change management process relating to PPS are developed and enforced.Medium REFERENCES Bendel, B. (2006). An Introduction to Department of Defense IA Certification and Accreditation Process (DIACAP). Retrieved from http://www.xlr8technologies.com/CMS/admin/Assets/lunarline/pdfs/lunarline_dia cap_process1.pdf D’Agostino, D. (2011). Defense Department Cyber Efforts: More Detailed Guidance needed to Ensure Military ServicesDevelop Appropriate Cyberspace Capabilities. Retrieved from http://www.gao.gov/new.items/d11421.pdf DoD CIO. (2012). Department of Defense Instruction, Number 8582.01. Security of Unclassified DoD Information on Non-DoD Information Systems. Retrieved from http://www.dtic.mil/whs/directives/corres/pdf/858201p.pdf Hudson, J. (2009). Department of the Army Information Security Program. Retrieved from http://www.apd.army.mil/pdffiles/r380_5.pdf Stonebumer, G., Goguen, A. Feringa, A. (2002). Risk Management Guide for Information Technology Systems. Retrieved from http://csrc.nist.gov/publications/nistpubs/800-30/sp800-30.pdf Information Assurance. (2009). Retrieved from www.apd.army.mil/pdffiles/r25_2.pdf DIACAP (n.d.) – DoD 8500. Retrieved from http://www.securestate.com/Federal/Certification%20and%20%20Accreditation/Pages/DIACAP-D0D8500.aspx DISA STIG. (2012). Retrieved from http://iase.disa.mil/stigs/a-z.html DoD Anti-Terrorism Program. (2012). Retrieved from http://www.dtic.mil/whs/directives/corres/pdf/200012p.pdf Wilson, C. (2005). Computer Attack and Cyberterrorism: Vulnerabilities and Policy Issues for Congress. Retrieved from http://www.history.navy.mil/library/online/computerattack.htm Wortzel, L. (2009). Preventing Terrorist Attacks, Countering Cyber Intrusions, and Protecting Privacy in Cyberspace. Retrieved from

A Rose for Emily by William Faulkner Essay -- A Rose for Emily by Will

â€Å"A Rose for Emily" by William Faulkner Respect, admiration, and fame from the general public can come at somewhat of a cost. The cost can be anything from a decrease in privacy to an actual effect on ones mental state. In this essay I will use the short story â€Å"A Rose for Emily" by William Faulkner to describe how general fame, no matter how large or small can be uplifting, but at the same time extremely destructive. Emily is the most renowned lady in the town. Since she carries this type of status there is a strict reputation she must keep. As with today’s celebrities, they not only represent themselves, but there town as well. Ms. Emily is no exception. Since she was closely â€Å"guarded† by her father, she was rarely seen outside of the house and could never find a spouse suitable eno...

Being Single

Being  single doesn't necessarily mean you're available. Sometimes you have to put up a sign that says, â€Å"Do Not Disturb† on your heart. | If  you aren't happy being single you will never be happy in a relationship. Get your own life and love it first, then share it. If  you're single, focus on being a better you instead of looking for someone better than your ex. A better you will attract a better next. Being  single doesn't necessarily mean one is not wanted. In many cases it means that one knows what they want and if they can't find that someone special then they'll remain single forever because they're OK and happy with who they are and just want that someone special to complete them and take their happiness a higher level. â€Å"Being single† is a term used to describe the state of a person being single and not committed. A single person unlike a committed person is not involved in any relationship. A single person has a multitude of friends and acquaintances and enjoys his single status. Being single is a privilege for many, since they are free to live life individually, without the pressures and expectations that are often associated with a committed relationship. Life is truly an unpredictable affair and you have no idea about how it can change at any point of time. So, people some people prefer being single rather than getting committed to someone. Dealing with relationships and making them successful is not everyone’s cup of tea. Relationships require emotional investment, as well as a lot of time to make things work. So, staying single is what people prefer usually. Stephanie Mills had once remarked, â€Å"I enjoy being single, but I loved being married. †

Mental Illness And Musicians Writing A Song Essay

Mental Illness and Musicians Writing a song can be a grueling process if the inspiration isn’t there. Without an emotional basis to stimulate inspiration, nothing of creative value can be accomplished. Musicians consistently look to their emotions when it comes to song writing. Passion is a key ingredient in producing something of artistic significance. By that logic, a more emotional person should also be a more creative one. But what about those with bipolar disorder? Wouldn’t their periods of mania be a sort of creative gold mine? Mental illness can drive creativity and can be proven through the examination of established musicians, the use of music as therapy, and the chemical structure of the brain itself. Neurotransmitters in the brain can give researchers insight as to why people feel the way they do. Dopamine, for example, is the neurotransmitter associated with satisfaction. Activities such as watching your favorite TV show or eating your favorite food can caus e the release of dopamine in the brain. Moreover, dopamine can act as a stimulant to increase communication between neurons and widen the brain’s range of effects. (Hillman). A study by Dr. Fredrik Ullen, of the Karolinska Institute, examined the dopamine receptors in â€Å"highly creative types† and found that their dopamine systems highly resemble those of people who suffer from schizophrenia. In both cases, there is a low density of dopamine receptors in the thalamus, which acts as aShow MoreRelatedBipolar Disorder in Song Lyrics Essay1024 Words   |  5 Pagesopen. 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The Friendship By Albert Camus - 1231 Words

As life has many precious relationships, for example, there are some are of blood. The others are just made of affection and belongingness with another people. Friendship is also one of those relationships. It does not matter it is a blood relation, but this bond is made of true feelings between them. Sometimes even precious friendships are broken for many reasons, few times there are misunderstandings about the meaning of friendship. Also, it is broken other times for some genuine reasons and breakup the friendship. The famous author Albert Camus quoted Don t walk behind me; I may not lead. Don t walk in front of me; I may not follow. Just walk with me and be my friend.† The term â€Å"friend† However, with the word â€Å"friendship.† There are†¦show more content†¦So, friends should be trustful with each other. Another part of the concept of friendship is we want to depend on our friends and accept them as they are. 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The Salem Witch Trials The Causes Of The Deadly Accusations

Orr Toledano Mr. Blenner AP U.S. History – Period 1 11 April 2015 The Salem Witch Trials: The Causes of the Deadly Accusations In Arthur Miller’s The Crucible, he writes, â€Å"We are what we always were in Salem, but now the little crazy children are jangling the keys of the kingdom, and common vengeance writes the law!† (Miller 77). This partially fictionalized tale of the Salem Witch Trials points to one of the causes of the trials, vengeance, but the over dramatized tale s early stages were quiet. The Salem Witch Episode had humble beginnings in the town of Salem Village, Massachusetts, but evolved into one of the most widely known witch trials in American History. The gallows in Salem claimed the lives of nineteen men and woman during the spring and summer of 1692 due to the accusations of witchcraft with over a hundred people who were accused. After all the terror and the uproar of the trials occurred, everything came to a screeching halt (Linder 1). Due to the unique circumstances of this particular set of witch trials, from the rampant accusations to the discontinuation of the trials m ass hysteria does not seem to be fault as with other witch trials, but a variety of factors. The Salem witch trials were not just a simple case of mass hysteria, but a combination of factors ranging from poisons to superstitions to scapegoats, resulting in the outbreak of the Salem Witch episode. The story of Salem began in Salem Village, Massachusetts with girls trying to discover theShow MoreRelatedThe Devil Visited Salem Witch Trials1597 Words   |  7 Pagesvisited Salem in 1692, or did he? Nicholas Hytner’s The Crucible depicts the 1692 witchcraft epidemic in Salem, Massachusetts. The film was adapted from a play written by Arthur Miller in 1953. The film’s producers, Robert A. Miller and David V. Picker, released the film along with Twentieth Century Fox Film Corporation in 1996. 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Though, instead of hunting for witches, they were hunting for communists. These two trials may have happened at different points in history, but were in many ways the same. Whether it was death to job loss a lot of lives were changed on account of these trials. â€Å"The Crucible† and the McCarthy trials haveRead MoreReligious Beliefs Were Behind The Salem Witch Trials2016 Words   |  9 Pagesreligious beliefs were behind the Salem Witch Trials of 1692 is predominantly incorrect. While the Puritan culture’s strong Christian beliefs did dictate the behaviour of New England society, for the authorities that instigated the Witch Trials, religion was a mere justification for their actions that allowed them to gain support by instilling in the masses the fear of a higher power. Their true motives lay in the political and social issues of the time, with Salem Town’s division due to two disputingRead MoreThe Crucible By William Shakespeare962 Words   |  4 Pagesmelancholy story about witchcraft that occurs in the town of Salem, Massachusetts which takes place in 1692. Salem is a very strict, religious Puritan community which does not tolerate any form of non-religious behavior or action. In this Puritan town, a witch hunt ensues after young female members of the community tell multiple lies to their leaders; under those circumstances, many individuals are condemned and hung for these false accusations. It is until one member of this community is arrested, theRead MoreThe Crucible By Arthur Miller1399 Words   |  6 Pagesthat time. The story takes place in 1692 Salem, Massachusetts, and hones in on its puritan members and the witch trials that occur. In order for a healthy, well-functioning community it is necessary for it to be a sanctuary where feeli ngs can be shared, no secrets are kept, and no corruption exists. When a community is lacking all positive traits, it is filled with mistrust, conflict, and hostility. This was especially true in the Puritan community of Salem. The Puritan religion demanded strict adherenceRead MoreThe Crucible By Arthur Miller1177 Words   |  5 PagesShannon Haessly Mrs. Warren English 11 CS 3 October 20, 2014 The Crucible In Arthur Miller’s The Crucible, written in 1953 the main character Abigail Williams is to blame for the witch trials in Salem, Massachusetts around 1692. The most despicable character in The Crucible is Abigail Williams because she is the reason for many peoples’ deaths. Abigail’s lies and manipulative actions lead to pain for others characters in the play. Abigail’s lies caused destruction and harm to the Proctor family

Gillette Essay Example For Students

Gillette Essay Gillette is leading worldwide home applicants, such asrazor, battery, electronic and manual toothbrush,manufacturing company. On April 14, 1998, the companyintroduced the worlds first triple blades razor and begun tosell July 1, 1998 in the United States and September in theWestern Europe. Since Gillette launched new razor in1998, the company expected high returns in short-term;however, the result of the new product has been definedyet. SWOT ANALYSIS Key Learning The areas of theinternal factors are Finance, Management, Manufacturing,Market position, Personnel, and Research Development. All these factors can be defined as either strengths orweakness or both. First of all, the company as a wholegained net sales amount of 10.1 billion dollars and netincome of 1.4 billion dollars for the 1997 due to acquireleading battery company Duracel in 1996 and grow ofSensor Excel razor. As a result, company could spend 1billion dollars to invent Mach 3 which is triple bladesrazor. Even though Gillette had sufficient fund to invent thenew product, the company took high risk of financial sidethat if the new products sale does not reach to companysexpectation, the company will face shortage of capitalresources and can be lead to bankruptcy. But if Mach3turn out to be a New Coke or McDonalds Arch Deluxe much-hyped new products that were mostly duds andfizzle- the gloom will be heavy from Gillettes corporateheadquarters in Bostons Back Bay to the South Bostonfactory that Gillette has overhauled to produce 600 millionMach3 blade cartridges per year, or about half of Gillettesannual tar get of 1.2 billion Mach3 blades. (Boston Globe,4/15/98) Since Gillette introduced Mach3 in April, thecompany changed its manufacturing tools to produceMach3 South Bostons factory. Gillette already spent 300million dollars for advertising and promotion worldwide forthe year that company introduced new product. Theamount is twice as much as the company put for advertisingSensor Excel in 1989. Gillette released the new productto retail stores on July 1, 1998, and starts to advertise onTV and the other media six weeks later; however, manypeople went to the companys web site to look at the newproduct. Even though company spent tremendous amountof fund for the advertising, some people from Asia did notrecognize the product according to our groups survey. Forcustomers, there are satisfaction and complaints forMach3. People, who satisfied with Mach3 according toour survey, said there are less irritation and faster shavingtime. Customers who complaint about Mach3 argue thatthey do not want t o spend more money on better outlook. According to our survey, one hundred percent ofsurveyees, who does not satisfy with Mach3, say the priceis too high for the product. Price is relatively higher thanother products including Sensor Excel which was themost expensive one before Mach3 came out. Its price is6.99 dollars per razor with one blade included currently,the company is selling for 7.29 dollars per Mach3. It is 4percents increased from original price, and 40 percentshigher price than other products. This may lead to decreasein sales and the companys total revenue. The company istrying to reach customers several different ways. Gilletteoffers Mach3 package product, which included Mach3itself and couple of extra razors, Shaving cream anddeodorant. This package product makes each items unitprice lower than sell separately. Also, the company offerssweepstakes on the companys web site, and there is noobligation. This is the one of the finest ways to reach andget involve the customers. The company give chance topeople t o win prize without any obligation; however,people will recognize the product automatically. Also,Gillette can acquire the Since Gillette is well-known globalcompany, many retail stores are not offended to carry thecompanys product even though the products price is high. .u5a40adf5c2726fe973122e19a686ee48 , .u5a40adf5c2726fe973122e19a686ee48 .postImageUrl , .u5a40adf5c2726fe973122e19a686ee48 .centered-text-area { min-height: 80px; position: relative; } .u5a40adf5c2726fe973122e19a686ee48 , .u5a40adf5c2726fe973122e19a686ee48:hover , .u5a40adf5c2726fe973122e19a686ee48:visited , .u5a40adf5c2726fe973122e19a686ee48:active { border:0!important; } .u5a40adf5c2726fe973122e19a686ee48 .clearfix:after { content: ""; display: table; clear: both; } .u5a40adf5c2726fe973122e19a686ee48 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a40adf5c2726fe973122e19a686ee48:active , .u5a40adf5c2726fe973122e19a686ee48:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a40adf5c2726fe973122e19a686ee48 .centered-text-area { width: 100%; position: relative ; } .u5a40adf5c2726fe973122e19a686ee48 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a40adf5c2726fe973122e19a686ee48 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a40adf5c2726fe973122e19a686ee48 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a40adf5c2726fe973122e19a686ee48:hover .ctaButton { background-color: #34495E!important; } .u5a40adf5c2726fe973122e19a686ee48 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a40adf5c2726fe973122e19a686ee48 .u5a40adf5c2726fe973122e19a686ee48-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a40adf5c2726fe973122e19a686ee48:after { content: ""; display: block; clear: both; } READ: Geology: A Science of Lies EssayRetail stores are assume that Mach3 will bring morecustomers. On the other hand, even more customers cometo store, it is unpredictable for increasing stores salesrevenue because price is too high so that consumers wouldnot buy. External factors are Competitive, Economic, andSocial. Gillettes major rival in the market is Shick. SinceGillette is the first company produce triple blades razor, thecompany will lead the market; however, rival companysuch as Shick will develop the same product with higherquality or lower price. Then the result will be unforeseenunless Gillette improve Mach3s weakness high price. For long time in the United States, peoples income hasbeen growing. As a result, customers purchasing poweralso increased. However, the companys market is not onlythe United States